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Senior Manager or Director, Product Marketing

As Director of Product Marketing at BrightFunnel, you’ll play a key role in establishing our message and positioning in the market. This is an exciting opportunity to develop compelling stories, drive sales enablement, own content marketing, and help establish our voice in a fast growing space. We would also be open to an up-and-coming superstar at a Senior Manager level. 

Responsibilities:

  • Work alongside the leadership team to develop our message and positioning in the market
  • Lead full-funnel content marketing efforts by developing a strategy that encompasses storytelling from early stage to late stage content
  • Work directly with the marketing team to ensure that key messaging resonates throughout all of our marketing programs
  • Lead sales enablement through developing compelling compelling pitches, first call decks, and message training
  • Own competitive analysis and strategy
  • Own analyst relationships and PR efforts to bring awareness to our product and story
  • Work alongside the leadership team to develop pricing and packaging

Skills and Experience:

  • MBA preferred
  • 5+ years of product marketing experience, preferably in the B2B space
  • Experience working with a world-class content marketing program
  • Strong knowledge of marketing automation, CRM, and other B2B marketing and sales software
  • Passionate about data-driven storytelling
  • Excellent communication skills including writing and public speaking
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